Mock Campaign For King Arthur Baking Company

As a graduate student in ASU's Digital Audience Strategy program, I had the opportunity to develop and design a comprehensive mock campaign for King Arthur Baking Company. This project entailed in-depth audience research, conducting a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats, and developing content tailored to our target demographic of home bakers passionate about sustainability and quality. My strategy for messaging focused on leveraging social media to enhance brand loyalty and engagement.

This project not only honed my skills in digital marketing and strategy but also taught me the importance of aligning brand values with audience expectations.