Paid Ad Strategy for the Nested Egg - Campaign Results

This paid media campaign was developed to elevate brand awareness and drive traffic to The Nested Egg, an online vintage decor shop. With a modest budget and limited inventory, I designed, executed, and analyzed a cross-platform campaign focused on high-engagement creative and cost-effective targeting strategies.

Creative assets included multiple Meta ad variations—each tailored to different audience segments. The featured creative emphasized nostalgic storytelling and emotional resonance, with messaging like “The Story Your Home Deserves.”

Using insights from A/B testing and Meta Ads Manager, I iterated on top-performing ad sets and refined targeting by interest and behavior to reach decor and vintage-enthusiast communities.

Key Results:
• 330 link clicks at just $0.11 per click
• Best-performing ad: 4.5% CTR, well above Meta’s benchmark
• Second campaign achieved 7.74% CTR with seasonal creative
• Custom visuals and audience relevance were central to campaign success

This project demonstrates my ability to unite performance marketing and brand storytelling—turning creative ideas into measurable results.